And through the study of some cases from different countries, how was this technology helping the buildings to have more that just a protection or adaptation with the surrounding environment, to be in itself an attraction point in the city that incorporates a specific message, or carries on its envelope a distinctive theme of art, thus attracting more people or being in harmony with the surrounding context. This research paper is exploring how a smart façade system could apply arts in it digital format or media on building facades using these smart technologies. Smart Façades is moderately a new concept that was introduced after the development of using automated buildings mechanisms, mainly as a response to climatic conditions, whether to protect the building against sun and heat in some locations, or to help a building gain sun and heat in other locations, with the technologies that have been developed, increase of using IT, this concept was developed, not only to react with climate in a smarter way, but also to change the building external envelope, thus leading to a total change in the esthetical value of the building, changing its view an shape, till the use of digital drawings and illustrations on the building envelope, sometimes called as media facades and some other times extremely called as (Mediatecture).
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